Course Schedule
First Week: What is Promotion?
- On the definitions and understandings related to promotion
- How promotion leads to social organizatoin
- Is activism the same thing as promotion?
- What does promotion have to do with social justice?
Second Week: Introducing the Various Perspectives of Promotion
- Why are our perspectives to promotion important?
- Introducing the Promising Approach
- Public Policy Approach
- Empowerment Approach in Promotion
- Ethical Promotion, Values and Challenges
Third Week: Various Models of Promotion
- Case Promotion and its Challenges
- Root Promotion, Step by Step, Group and Citizenship
- An Example of Citizen Promotion
Fourth Week: Developing A Strategy
- Operational Steps for Promotion
- Identifying the Goal and Analyzing the Conditions in Promotion
- Determining the Operatives and Stakeholders
- Message Creation, Evaluation and Review of Promotional Activities
- What Do We Know About the Theory of Change?
Fifth Week: Digital Promotion
- Introduction General Online Promotion
- The Online Environment, and Identifying the Operatives and Users
- Infrastructural Elements and Important Tools for Digital Promotion
- Dos & Donts of an Effective Online Activity
Sixth Week: Pathology
- Most Important Challenges of Promotion
- Promotion and Self-care
- Radical Self-care
- Final Conclusion